Motorad

Motorad is a leading manufacturer of thermal management solutions, providing high-performance components for automotive applications that enhance engine efficiency and longevity. Founded in 1958 in Israel, Motorad specializes in thermal management solutions for the automotive industry. The company was fully acquired by Fortissimo Capital in October 2015. Motorad has established a global presence, with operations in North America, Europe, and Latin America, ensuring its products meet stringent quality standards.

The founder's previous entrepreneurial endeavors are not publicly documented. MotoRad specializes in the development, manufacturing, and supply of advanced thermal management solutions for original equipment manufacturers (OEMs) and the aftermarket automotive sector. Their core products include thermostats, caps, and sensors designed to optimize fuel efficiency, extend engine life, and minimize emissions for internal combustion engines, hybrid, plug-in hybrid, and battery electric vehicles. They cater to major automobile OEMs and Tier-1 suppliers globally, ensuring quality across various markets.

Motorad generates revenue through a direct sales model focusing on B2B relationships with automotive manufacturers and suppliers. Their flagship products include the Fail-Safe® and UltraStat® thermostats, alongside various automotive sensors and caps, with a global fill rate average of 97. 81%. Their pricing structure accommodates bulk purchasing, and partnerships with retailers and wholesalers facilitate distribution to service providers and repair shops.

Motorad's strategic plan includes the development of new thermal management products to be launched in the coming years, enhancing their existing offerings. They aim to expand into new geographic regions, specifically targeting growth in Asia and South America by 2025. The funding from the October 2015 acquisition by Fortissimo Capital will support these initiatives as the company seeks to strengthen its market position and product range.