Motista, LLC.

Motista, LLC. is a data analytics company specializing in on-demand reports that help financial institutions understand the motivations of Millennial clients, enhancing their client engagement and marketing strategies. Founded in 2007 and headquartered in San Francisco, US, Motista, LLC. focuses on delivering insights into Millennial banking behaviors.

The company has successfully completed 4 deals, with its most recent funding round being Venture Debt, where it raised USD 3 million in January 2017. Alan Zorfas is the founder of the company, with Scott Magids serving as the CEO. Motista provides on-demand analytical reports that delve into the motivations of Millennial clients of financial institutions in the United States. These reports identify emotional, functional, and desire-based factors that influence banking behaviors such as account openings and loyalty.

Their services target banks, credit unions, brokerage firms, and wealth managers, equipping them with insights to enhance marketing strategies and improve client experiences. Reports are available for immediate download, allowing quick access to critical information. Motista employs a transactional revenue model, selling individual analytical reports priced at USD 1,295 each. These reports are utilized by notable financial firms including Truist Financial and RBC, enabling them to gain deep insights into Millennial banking behaviors and make informed strategic decisions.

The B2B model supports financial institutions in refining their offerings to meet the needs of Millennial clients. Motista plans to expand its product line by designing new analytical tools aimed at capturing emerging trends in client behavior. The company is also targeted for geographic expansion into additional markets across the US. The funding from the most recent deal in January 2017 will be utilized to support these initiatives, enhancing their product offerings and broadening market reach.