Motimatic, LLC

Motimatic, LLC is a technology company focused on enhancing student enrollment and retention for educational institutions through a robust platform that leverages behavioral science principles and programmatic advertising. Founded in 2015 and headquartered in San Francisco, US, Motimatic, LLC provides innovative solutions for higher education. The company completed a Series A funding round in April 2019, raising USD 4. 00 mn, led by City Light Capital with participation from New Markets Venture Partners and University Ventures.

The company has engaged in three deals to date and does not have subsidiaries or a parent company. The founder's previous entrepreneurial history is not disclosed. Motimatic offers an integrated platform designed to enhance student enrollment and retention for colleges and universities. Their core services include programmatic advertising, customized landing pages, and creative messaging informed by behavioral science principles.

These offerings are strategically crafted to engage prospective students at critical points in their educational journey, addressing the reasons behind disengagement and dropout rates. The platform allows institutions to deliver targeted communications through various social media channels, optimizing outreach based on student behavior and engagement levels. Motimatic primarily serves higher education institutions across the United States, helping them to effectively manage their enrollment processes and improve graduation rates. Motimatic's revenue model is centered around B2B partnerships with educational institutions, involving subscription-based access to their platform and services.

Institutions may engage Motimatic for tailored campaigns aimed at specific cohorts of prospective students, leveraging tools that score and prioritize outreach based on enrollment likelihood. The transactions typically involve structured agreements where colleges pay for the services rendered, which may include monthly fees or per-campaign costs. This approach allows for scalable solutions, enabling multiple institutions to utilize Motimatic's services while driving measurable outcomes in student retention and success. Motimatic plans to utilize the USD 4.

00 mn raised in Series A funding to enhance its existing platform and explore the development of new products aimed at improving user engagement. The company aims to expand into new geographic regions within the United States, with specific markets targeted for growth, though exact locations and timelines for these expansions have yet to be disclosed. The funding from the most recent deal will support these initiatives, allowing Motimatic to enhance its service offerings and extend its reach in the higher education sector.