Mopinion B.V.

Mopinion B. V. , based in the Netherlands, specializes in customer feedback solutions that enhance user experience across digital platforms including websites, mobile apps, and email campaigns. Mopinion B.

V. was founded in 2013 and operates out of Rotterdam, Netherlands. The company provides innovative feedback management solutions that allow businesses to gather and analyze customer insights. Founded by a team of experienced professionals, Mopinion has engaged in one notable deal as of September 2025.

Recently, in September 2025, Mopinion was acquired by Netigate AB, a portfolio company of GRO Capital, although financial terms of the transaction were not disclosed. Mopinion offers a comprehensive feedback solution designed to enhance customer experience across various digital platforms, including websites, mobile applications, and email campaigns. The company’s core product is an AI-powered feedback management system that allows users to create customized feedback forms tailored to their brand's aesthetic. These forms capture customer insights at critical moments in the user journey, such as during checkout or on high-traffic pages like FAQs and account sections.

By leveraging automated categorization and visualization features, Mopinion enables businesses to analyze qualitative and quantitative data effectively, uncovering trends in user behavior and sentiment. The primary customer base consists of businesses in industries such as eCommerce, finance, technology, and hospitality, with product usage noted across markets in North America and Europe. Mopinion operates on a subscription-based revenue model, offering various pricing plans tailored to the needs of businesses seeking to enhance their customer feedback processes. Clients typically engage in partnerships that allow them to integrate Mopinion’s tools into their existing digital ecosystems, facilitating seamless feedback collection and analysis.

Revenue generation occurs through individual subscriptions for its flagship products—Mopinion for Websites, Mopinion for Apps, and Mopinion for Email—each designed to cater to different aspects of customer engagement. The company’s pricing structure accommodates a range of client needs, from small businesses to large enterprises, ensuring a scalable solution that aligns with the growth and operational demands of its clients. As part of its growth strategy, Mopinion aims to further enhance its product offerings and expand into new markets. The acquisition by Netigate AB is anticipated to enable Mopinion to leverage a broader client base and enhance its service capabilities.

This strategic move is designed to strengthen Mopinion’s market presence in both Europe and North America. With the funding from the recent acquisition, Mopinion plans to innovate its product line and explore additional regions for market penetration.