Moontop

Based in Croatia, Moontop is a digital platform that enhances employee benefits within organizations, offering a diverse range of customizable solutions to improve workforce engagement and satisfaction. Founded in 2020 in Zagreb, Croatia, Moontop operates as a digital platform that enhances employee benefits. In November 2025, the company raised EUR 2. 7 million in funding from SQ Capital, marking its first deal to date.

The company has not reported any major pivots or changes in its business operations since its inception. Moontop specializes in providing a comprehensive digital platform designed to enhance employee benefits within organizations. The core offering includes a wide array of customizable benefits ranging from food services, fitness and wellness programs, beauty and grooming services, to educational courses tailored to individual employee needs. The platform empowers employees by allowing them to select from various available benefits or propose custom options, thereby ensuring engagement and satisfaction among the workforce.

This technology-driven service aids employers in optimizing payroll taxes by taking advantage of non-taxable benefits, thereby yielding potential savings and a competitive edge in the market. Moontop serves companies primarily in the European market, facilitating stronger employee-employer connections through its innovative solutions. Moontop operates on a B2B2E (business-to-business-to-employee) revenue model, focusing on partnerships with companies to deliver its suite of benefits directly to their employees. Revenue is generated through subscriptions or partnerships with client organizations, which provide access to the platform's services to their workforce.

Companies pay a subscription fee that encompasses the array of benefits offered via the Moontop platform, ensuring a streamlined experience for both employers and employees. Specific pricing details for the services are not disclosed, but the model is designed to create value for participating companies while enhancing employee engagement and satisfaction through a range of innovative and convenient benefit options. In November 2025, Moontop raised EUR 2. 7 million in venture funding from SQ Capital.

The company will use the funding to grow its platform and boost its market presence. Plans for future growth include the development of new products designed to further enhance employee benefits and expanding into additional markets across Europe, with specific targets and release dates to be determined as the company progresses.