Moonfrog Labs Pvt Ltd.

Based in India, Moonfrog Labs specializes in mobile gaming, creating engaging and interactive experiences for users of all ages with a focus on popular game titles. Founded in 2013 in Bangalore, India, Moonfrog Labs Pvt Ltd. develops mobile games tailored for the Indian market. The company was acquired by Stillfront Group AB in February 2021 for USD 90 mn from Tiger Global Management and Sequoia Capital.

The CEO and founder, Tanay Tayal, has been instrumental in the company's growth and strategy, leading the firm through three significant funding rounds. Moonfrog Labs specializes in mobile gaming, focusing on the development of engaging and interactive experiences for users of all ages. The company's core product offerings include popular games like Ludo Club, Teen Patti Gold, Jalebi, and Parchis Club, catering to both casual and competitive players. Ludo Club and Parchis Club adapt classic board games for mobile play, allowing users to race to the finish or strategize against friends and global players.

Teen Patti Gold combines elements of strategy and luck, appealing to a diverse player base, while Jalebi serves as a comprehensive gaming center featuring multiple classic games on a single platform. Primarily serving markets in India, these products have attracted a substantial global audience. In the most recent year, 2023, Moonfrog Labs reported a revenue of USD 30. 91 mn and an EBITDA of USD 21.

27 mn. The company generates income through in-game transactions and partnerships, utilizing a free-to-play model supplemented by optional in-game purchases that enhance gameplay. Their revenue strategy focuses on user engagement and retention, particularly in flagship products like Teen Patti Gold and Ludo Club. Looking ahead, Moonfrog Labs plans to expand its footprint in mobile gaming by launching new products, although specific titles and release dates have not been disclosed.

The company aims to penetrate additional markets beyond India, with plans to target Southeast Asia and other emerging markets by 2025. The recent acquisition by Stillfront Group AB for USD 90 mn will provide the necessary resources to support these initiatives, establishing a robust platform for further expansion.