Monaco

Based in the US, Irwin, Inc. trading under the name Monaco is a dynamic provider of innovative sales solutions tailored for startups, focusing on streamlining sales processes and enhancing revenue generation capabilities for businesses without extensive sales backgrounds. Based in San Francisco, California, founded in 2024, Monaco specializes in developing a comprehensive revenue engine aimed at startups. The company was co-founded by Shek Viswanathan, Malay Desai, Brian Blond, and Sam Blond (CEO as of 2026).

The company has seen significant growth and was formed by individuals with extensive backgrounds in sales technologies. In May 2026, Monaco raised USD 50 million in series B funding led by Benchmark, with participation from Founders Fund, Human Capital, Daft Capital, Anti Fund, Mantis, Saga Ventures Management, A-Star Partners, Liquid 2 Ventures and Menlo Ventures. Monaco's primary offering is an all-in-one revenue engine designed specifically for startups, particularly those founded by individuals without extensive sales experience. The platform replaces traditional customer relationship management (CRM) systems by providing a unified interface that streamlines various sales processes.

Key functionalities include building Total Addressable Market (TAM) metrics, managing outbound sales efforts, capturing interactions across multiple channels, and tracking sales pipelines. The platform caters to a diverse client base, primarily startups from various sectors, enabling them to optimize their sales strategies and accelerate their go-to-market processes. Monaco markets its products primarily in North America and Europe, targeting early-stage companies looking to efficiently scale their sales operations. Monaco generates revenue through a subscription-based model, where clients pay for access to its comprehensive suite of sales tools and services.

The company engages in business-to-business transactions, serving primarily startups and small to medium-sized enterprises seeking to enhance their sales capabilities. Clients subscribe to various service tiers based on their needs, which may include demand generation, pipeline management, and call recording, all designed to facilitate revenue growth. The pricing structure is tiered, reflecting the range of services provided, tailored to meet the unique requirements of each customer. By ensuring rapid onboarding and proactive support, Monaco fosters strong client relationships while driving its revenue stream through service utilization and subscription renewals.

The company plans to utilize the May 2026 funding to further expand its platform and grow its team.