MOMOTOY
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MOMOTOY - overview
Established
2022
Location
Beijing, -, China
Primary Industry
Consumer Products
About
Based in Beijing, China, and founded in 2022, Beijing Fuyou Keqi Technology Co. , Ltd. , trading as MOMOTOY, focuses on the development of trendy toy IPs and cultural and creative products, with its core business being the MOMOTOY brand. In April 2026, it closed venture funding from Kington Capital.
The company develops and operates trendy toy IPs and derivative consumer products, with a focus on plush designer toys and cultural merchandise. Its core brand MOMOTOY targets consumers aged 14 and above and emphasizes emotional companionship and stress‑relief functionality. Its operations cover the full value chain, including IP design, product R&D, branding, marketing, and omni‑channel sales across online and offline platforms. The company generates revenue primarily through the sale of trendy toys and IP derivative products, supported by branding, licensing, and multi‑channel retail operations, including e‑commerce and physical store channels.
The funding raised in April 2026 will be used to accelerate the research and development of AI emotional interaction technology, develop high-end products such as pure gold blind boxes and precious metal trendy toys, and promote global business expansion.
Current Investors
Kington Capital
Primary Industry
Consumer Products
Sub Industries
Consumer Products
Verticals
E-commerce, Manufacturing
Company Stage
Early Stage
Total Amount Raised
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