Mogimo, Inc.

Mogimo, Inc. is an innovative influencer marketing platform that connects brands and agencies with suitable influencers across multiple social media channels, streamlining marketing campaigns and enhancing brand outreach. Founded in 2013 and headquartered in New York, US, Mogimo, Inc. specializes in influencer marketing solutions.

The company raised USD 8 mn in Series A funding on October 23, 2019, co-led by SilverTech Ventures and World Trade Ventures, with participation from Mizrahi Tefahot Bank. The company's founder, Avromi Oratz, has an extensive background in technology and marketing, while Orad Elkayam serves as the CEO. Mogimo offers a comprehensive influencer marketing platform that facilitates connections between brands and agencies with influencers on platforms such as Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch. Their services include influencer profile searches, data analytics for campaign performance tracking, and ROI assessment tools, catering to clients throughout North America and Europe.

Mogimo operates on a subscription-based revenue model, where brands and agencies pay for access to their influencer marketing platform. Clients are billed either annually or monthly based on the tier of service chosen, enabling them to manage influencer campaigns and analyze performance metrics effectively. This model supports consistent revenue generation, allowing Mogimo to enhance its platform continuously. Mogimo plans to leverage its recent USD 8 mn funding from the Series A round to enhance its platform's features and expand into new markets.

The company aims to introduce new products designed to improve user experience in influencer marketing, although specific release dates are not disclosed. Additionally, Mogimo is targeting expansion into European markets by the end of 2023, reflecting their strategy to grow their international footprint.