Moe Puppy

Moe Puppy, based in India, specializes in online pet care products, specifically grooming and hygiene solutions for dogs and cats, emphasizing the use of natural ingredients for pet wellbeing. Founded in 2023, Moe Puppy operates in Gurugram, India, offering online pet care solutions. The company successfully raised INR 20 million in its latest funding round on March 17, 2026, led by PedalStart, with participation from Jindagi Live Angels. This round represents the total amount raised by the firm, which has completed one deal to date.

Moe Puppy specializes in providing a comprehensive range of online pet care products, primarily focusing on grooming and hygiene solutions for dogs and cats. Their core offerings include shampoos, conditioners, and disinfectant sprays made with natural, safe ingredients that prioritize the wellbeing of pets. The products, such as the Xtra Nourish Medicated Shampoo and the Keratin+ Hairfall Shampoo, are designed to tackle common pet health concerns like ticks and fleas, dry skin, and coat maintenance, thereby enhancing the overall hygiene and comfort for pets. Moe Puppy serves a diverse customer base that includes pet owners throughout India, as well as potential markets in neighboring countries, who seek effective and easy-to-use pet care solutions.

Moe Puppy operates a direct-to-consumer sales model through its online platform, facilitating transactions that involve consumer purchases of a variety of pet care products. The company offers tiered pricing discounts, such as 10% off orders above INR 790, encouraging larger purchases for cost savings. Customers can also benefit from free shipping on orders exceeding INR 599, which is a strategic element to increase order sizes. The revenue structure is anchored on individual product sales, with flagship items like the dry shampoo for cats and the multi-action disinfectant spray playing a prominent role in the overall sales mix.

The customer engagement through loyalty rewards and promotional offers further enhances consumer retention and repeat purchases within the market. In March 2026, Moe Puppy raised INR 20 million in pre-seed funding led by new investor PedalStart, with participation from Jindagi Live Angels. The company will use the funding to strengthen its foundation and build a scalable pet care brand over the next 12–18 months. Moe Puppy plans to introduce new grooming products tailored for specific pet health needs by mid-2027 and aims to expand its market reach into neighboring countries such as Bangladesh and Nepal by late 2027.