MODO Group

MODO Group is a design-oriented company specializing in lightweight eyewear, including stylish eyeglasses and sunglasses. They focus on innovative materials and unique styles that appeal to a diverse global customer base. MODO Group, founded in 1990 in New York, US, is dedicated to designing and manufacturing eyewear. The company was established by Marco Scordo, who has a history of entrepreneurship in the eyewear industry.

Currently, Alessandro Lanaro serves as the CEO. MODO Eyewear specializes in the design and manufacturing of lightweight eyewear, including eyeglasses and sunglasses, with a focus on innovative materials and styles. Their core offerings feature a diverse range of collections, such as the Legacy Collection, Acetate Collection, Titanium Collection, and the Paper-Thin Collection, all unified by a commitment to lasting lightness. These products serve various customer segments, including both feminine and masculine designs, aimed at individuals seeking stylish and functional eyewear.

MODO’s eyewear caters to a global market, with a notable presence in regions such as North America, Europe, and parts of Asia, ensuring accessibility to a wide range of end users. In addition to personal use, MODO has established programs like "Buy a Frame - Help a Child See," which directly impacts children's vision health, enhancing the company's social responsibility profile. MODO Eyewear generates revenue through direct sales of its eyewear products to consumers, as well as through partnerships with retailers and optical professionals. The transaction structure typically involves B2B sales to retailers, who then sell MODO products directly to consumers, alongside direct-to-consumer sales through the company's own platforms.

The firm’s flagship collections are strategically positioned in the market, offering unique designs and features that appeal to a discerning clientele. While specific pricing details are proprietary, the company’s pricing strategy reflects the premium nature of its lightweight and innovative eyewear. MODO also engages in social initiatives that enhance brand loyalty and customer engagement, potentially impacting overall sales performance through heightened consumer awareness and participation in its charitable programs.