Modern House
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Modern House - overview
Established
1996
Location
Seoul, -, South Korea
Primary Industry
Retail
About
Based in South Korea, Modern House operates as a comprehensive provider of innovative home solutions, focusing on enhancing living experiences through smart technologies and eco-friendly products. Modern House is a home solutions provider headquartered in Seoul, South Korea. Founded in 1996, the company specializes in smart home devices and modular furniture. In May 2017, MBK Partners fully acquired Modern House from E-Land Retail for KRW 640 billion, enabling a shift towards expanded online and offline channels.
The company’s founder remains integral to its ongoing strategic direction, ensuring a cohesive vision for growth. The firm has completed one notable deal since inception. Modern House primarily offers a range of innovative home solutions designed to enhance living experiences and address modern lifestyle needs. The company’s core product lineup includes smart home devices, modular furniture, and eco-friendly home improvement solutions.
These products are engineered for ease of use, integrating advanced technology to provide seamless automation and energy efficiency. Targeted at urban dwellers and environmentally conscious consumers, the company aims to solve challenges related to space utilization, energy consumption, and convenience in everyday living. The products are marketed in various geographical regions, including North America, Europe, and parts of Asia, where demand for smart home technologies and sustainable living solutions is rapidly growing. Modern House generates revenue through a combination of direct-to-consumer sales and partnerships with retail distributors.
The company reported revenue of KRW 316,821,526. 1 in 2024, with an EBITDA of KRW 25,070,878. 2. Transactions typically involve customers purchasing products outright or subscribing to service plans that offer enhanced features and regular updates for smart home devices.
The pricing structure reflects the value offered by flagship products, which include both individual devices and bundled solutions designed for comprehensive home integration. This direct engagement with consumers, along with strategic collaborations with retailers, fosters a robust sales model that supports ongoing customer relationships and product loyalty. The company’s diverse offerings facilitate a steady revenue stream, allowing for scalability and adaptation to market demands. Following its acquisition in May 2017, Modern House aims to leverage the recent funding of KRW 640 billion to enhance its product offerings and expand its market presence.
The company is focused on launching new smart home solutions and eco-friendly products by 2025. Additionally, there are plans to enter new markets, particularly in Southeast Asia and Europe, to meet the growing demand for integrated home technologies. The funding will support the development of customized products and content, allowing Modern House to cater to diverse customer needs and strengthen its market position.
Current Investors
MBK Partners
Primary Industry
Retail
Sub Industries
Household Appliances, Clothing Stores, Department Stores, Home Improvement & DIY, Internet
Website
www.modernhouse.elandmall.com/main/initmain.action
Verticals
E-commerce
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Modern House - timeline of key events
Modern House - financials
| Fiscal Year Ended | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 | Dec 31, 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 336,416,360,330 | 359,693,939,471 | 347,366,522,852 | 381,464,967,913 | 389,741,884,721 | - | - | - |
| % Revenue Growth (YoY) | - | 6.9% | (3.4%) | 9.8% | 2.2% | - | - | - |
| EBITDA (USD) | 31,883,786,150 | 31,379,782,443 | 41,955,221,302 | 54,356,486,521 | 53,910,184,019 | - | - | - |
| Operating Income (USD) | (3,776,267,586) | (9,431,613,700) | 17,835,606,302 | 29,632,377,521 | 31,542,082,019 | - | - | - |
| Operating Margin | (1.1%) | (2.6%) | 5.1% | 7.8% | 8.1% | - | - | - |
| % EBITDA Margin | 9.5% | 8.7% | 12.1% | 14.2% | 13.8% | - | - | - |
| NET Income (USD) | (9,775,941,490) | (17,788,044,615) | (38,949,966) | 5,987,778,670 | 6,872,414,960 | - | - | - |
| % Net Margin | (2.9%) | (4.9%) | (0.0%) | 1.6% | 1.8% | - | - | - |
Modern House - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Corporate Carve Out, Secondary Buyout | Completed | Modern House | - |
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Modern House - employee data
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