MobLee

MobLee is a mobile application provider focused on enhancing communication and engagement for event participants and organizers through tailored event management solutions. Founded in 2011, MobLee operates in Florianopolis, Brazil, offering a mobile application that streamlines communication for events. The company received BRL 3 million in Seed funding from Invisto and Bossa Nova Investimentos on April 18, 2017, and has successfully conducted one investment deal. mobLee by Yazo provides a comprehensive mobile application designed to enhance communication and engagement between event organizers and participants.

The core offerings include a customizable event platform that enables organizers to create dynamic experiences for various events, ranging from conferences to trade shows. Key features of the application comprise a complete event agenda, networking opportunities among participants, interactive feeds, and the ability to send direct notifications to attendees' devices. These functionalities effectively address the need for improved participant interaction and information dissemination in events. The product is targeted at markets that require streamlined event management solutions, including corporate sectors, educational institutions, and event agencies in regions such as Brazil, the United States, and various European countries.

The revenue structure for mobLee by Yazo is primarily based on subscription models for its event management services. The company offers several pricing plans tailored to different scales of events, allowing for up to 500 or 1,000 participants. Each plan includes a set number of pre-event notifications, in-event notifications, and a specified number of sponsor profiles, making it applicable for both small and larger-scale events. Clients, which include corporate entities and event organizers, engage in direct transactions with the company by selecting a service tier that aligns with their event requirements.

The defined packages facilitate a straightforward purchasing process, ensuring clients can efficiently access the necessary tools to enhance their events. In April 2017, MobLee raised BRL 3 million in Seed funding to expand its team. The company has plans to enhance its product offerings and enter new markets, specifically targeting expansion into the United States and Europe within the next two years. The recent funding will be utilized primarily to support team expansion, facilitating the development of new product features and improving market outreach.