Mobilewalla, Inc.

Mobilewalla, Inc. is a consumer intelligence platform that harnesses privacy-compliant data to enhance mobile marketing efforts through advanced analytics and audience segmentation. Founded in 2011 and headquartered in New York, US, Mobilewalla, Inc. is a consumer analytics firm that specializes in consumer insights and data-driven marketing solutions.

The company has executed 6 deals, with its most recent funding round occurring on May 17, 2018. During this Series B round, Mobilewalla raised USD 12. 5 mn, led by GCP Capital Partners and supported by ATW Partners and Madrona Venture Group. Jay Clark is the founder, while Anindya Datta serves as the CEO.

Mobilewalla specializes in providing a robust consumer intelligence platform that leverages high-quality, privacy-compliant consumer data to enhance mobile marketing efforts. Their core offerings include advanced predictive analytics features, data enrichment, and audience segmentation, aimed at improving customer acquisition, retention, and churn analysis. Mobilewalla’s services are particularly valuable to telecommunications companies, financial services, and retail sectors, where understanding consumer behavior and household dynamics is critical. The solutions enable clients to construct detailed consumer profiles and develop predictive models that drive informed business decisions.

These products have been designed to cater to diverse markets, including North America, Europe, and Asia, allowing clients to navigate the complexities of a crowded consumer data ecosystem effectively. Mobilewalla's revenue model primarily revolves around subscription-based services and strategic partnerships with clients across various industries. The firm provides a suite of products and solutions, including its flagship consumer intelligence analytics and data enrichment services, which facilitate B2B transactions in the telecommunications and financial services sectors. Clients typically engage in annual contracts that grant access to the platform's comprehensive data analytics features, with additional options for customized services based on specific business needs.

The pricing structure reflects the value of the data and predictive insights provided, fostering long-term relationships with clients who depend on Mobilewalla's capabilities to enhance their marketing strategies and consumer engagement efforts. Mobilewalla plans to leverage recent funding to enhance its product offerings and expand into new markets. Following the Series B funding round in May 2018, which raised USD 12. 5 mn, the company aims to launch new analytics features and consumer data services throughout 2023.

Additionally, Mobilewalla is targeting expansion in European and Asian markets by the end of 2024 to increase its global footprint and improve service delivery to a broader customer base.