MobileAction, Inc.

Mobile Action Inc. , based in the US, specializes in app store marketing solutions, empowering developers and businesses to enhance the visibility and growth of their applications on platforms like the App Store and Google Play Store. Founded by Aykut Karaalioglu in 2013, Mobile Action Inc. is headquartered in San Francisco, US.

The company focuses on providing app store marketing solutions. This acquisition aims to enhance InMobi's capabilities in assisting brands to reach new app users through the integration of Mobile Action's analytics and optimization tools. The company has completed one notable deal since its inception, and no details about previous funding rounds or other subsidiaries are disclosed. MobileAction specializes in app store marketing solutions that empower developers and businesses to enhance the visibility and growth of their applications on platforms like the App Store and Google Play Store.

Their core offerings include MobileAction AI, which utilizes artificial intelligence to assist users in making data-driven decisions for app growth; SearchAds. com for managing and optimizing Apple Ads campaigns; and ASO Intelligence, which focuses on maximizing organic growth through keyword optimization. These products are tailored to address various use cases including improving app visibility in competitive markets, optimizing advertising spend, and increasing user acquisition. The company serves a diverse client base comprising over 5,000 mobile app and game companies globally, with significant markets in North America, Europe, and Asia.

Their solutions are designed for developers, marketers, and businesses operating in various sectors, including gaming, finance, health and fitness, and e-commerce, aiming to facilitate strategic growth and enhanced user engagement. MobileAction generates revenue primarily through a subscription-based model for its suite of app marketing tools and services. Clients engage with MobileAction under various transaction structures, including B2B partnerships where businesses subscribe to multiple services for comprehensive marketing solutions. The pricing plans are structured to cater to different client needs, encompassing flagship products like MobileAction AI and ASO Intelligence.

Clients typically pay for access to advanced analytics, keyword tracking, and campaign management services, which enable them to optimize their advertising strategies effectively. Revenue is driven by the value these services provide in terms of increased app visibility and user acquisition, with clients benefiting from tailored solutions that meet their specific growth objectives. In May 2026, Mobile Action Inc. was acquired by InMobi Pte Ltd, which aims to leverage the company's app analytics and optimization capabilities for organic growth and AI-driven user acquisition.

The acquisition is expected to strengthen InMobi's market position in helping brands reach new app users across the iOS ecosystem. Future growth strategies include the expansion of product offerings and enhancements designed to improve app marketing effectiveness. Specific upcoming products and release dates are yet to be disclosed. Additionally, the company anticipates expanding its influence in new geographic markets; however, targeted regions for this growth are not specified.