Mobile Event Guide

Mobile Event Guide specializes in providing software solutions that enhance event management and attendee engagement through a mobile application, facilitating networking and real-time interactions at various events. Founded in 2009 in Berlin, Germany, Mobile Event Guide delivers software tools for efficient event management. The company was recently acquired by Esanum GmbH in June 2016. It has completed two funding rounds, with the latest being a Seed round that raised EUR 0.

500 mn, supported by investors DTCP Growth and High-Tech Gruenderfonds. The company currently holds a valuation of EUR 2. 786 mn. Mobile Event Guide offers a comprehensive software solution designed to enhance the efficiency and effectiveness of events through its mobile application.

The core product functions include planning, networking, and real-time engagement features that allow participants to optimize their event experience by connecting with potential clients and peers. The application provides exhibitors with advanced capabilities such as interactive hall maps, detailed product searches, and attractive exhibitor profiles, which help generate high-quality leads. This software is utilized across various sectors, serving a diverse clientele that includes event organizers and exhibitors in international markets, with a significant presence in Germany. The solution has been successfully implemented in over 200 events, catering to a wide range of industries such as conferences, trade shows, and specialized meetings, thereby addressing specific use cases related to event management and attendee engagement.

The revenue model of Mobile Event Guide is structured around service subscriptions and partnerships with event organizers and exhibitors. Clients typically engage with the company through a subscription-based model, where they pay for access to the application and its suite of features tailored for event management. Revenue is generated from both direct sales to event organizers and partnerships with exhibitors who benefit from enhanced visibility and lead generation through the platform. The pricing structure may differ based on the range of functionalities and tailored services provided, allowing clients to select packages that best fit their needs.

The flagship product is the mobile event app, utilized for high-profile events such as the ABIM Conference and photokina, contributing significantly to the company’s revenue stream through its enhanced capabilities that increase attendee satisfaction and engagement. Following the acquisition by Esanum GmbH, Mobile Event Guide is positioned to expand its product offerings. The company is focusing on developing new features aimed at enhancing user engagement and is anticipated to roll out these enhancements by mid-2024. Additionally, there are plans to penetrate new markets in Europe and North America by late 2025, leveraging recent funding to bolster marketing efforts and infrastructure development.

The funding from the recent Seed round will be allocated toward these expansion initiatives, including product development and market entry strategies.