Mission Pets, Inc.

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Mission Pets, Inc. - overview

Established

1999

Location

San Francisco, CA, US

Primary Industry

Consumer Products

About

Mission Pets, Inc. is a pet care company that develops innovative nutritional supplements and resources to enhance pet health and well-being for conscious pet owners and veterinary professionals. Founded in 1999 and headquartered in San Francisco, US, Mission Pets, Inc. specializes in pet care products that support pets' health.


The company has undergone strategic development and was acquired by SportPet Designs, Inc. in November 2021 from Harren Equity Partners. The founder's history and prior ventures are not provided. Mission Pets specializes in developing innovative pet care products aimed at enhancing the health and well-being of pets.


Their primary offerings include a range of nutritional supplements designed to address specific health concerns in pets, such as joint health, digestion, and overall vitality. These products are formulated with high-quality ingredients and are intended for pet owners seeking effective solutions for their animals' health issues. Additionally, Mission Pets provides educational resources to guide pet owners in selecting the right products based on their pets’ unique needs. The company primarily serves individual pet owners as well as veterinary clinics across North America and select markets in Europe, focused on enhancing the overall quality of pet care and fostering a more health-conscious approach to pet ownership.


Mission Pets generates revenue through direct-to-consumer sales, as well as through partnerships with veterinary clinics and specialty pet retailers. The transaction structure typically involves consumers purchasing products directly from the company’s online platform or through retail partners, ensuring accessibility and convenience. Pricing plans for their nutritional supplements are positioned competitively within the market, reflecting the premium quality and effectiveness of their offerings. The company's flagship products, known for their distinct formulations and health benefits, play a crucial role in driving sales and customer loyalty.


Through these channels, Mission Pets effectively engages with its clientele, reinforcing its position in the pet care industry. Following its acquisition in November 2021, Mission Pets, Inc. aims to expand its growth strategy focused on broadening its customer base within the pet market industry. Although specific upcoming products and launch dates are not detailed, the acquisition is expected to facilitate Mission Pets' initiatives for market expansion.


The company plans to leverage the benefits of being part of a larger portfolio to enhance its outreach and product offerings in various regions, ensuring continued relevance in the evolving pet care landscape.


Current Investors

Topspin Partners, SportPet Designs, Inc.

Primary Industry

Consumer Products

Sub Industries

Pet Products

Website

www.mission-pets.com

Verticals

E-commerce, Manufacturing

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Mission Pets, Inc. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedMission Pets, Inc.-
RecapitalisationCompletedMission Pets, Inc.-
Add-onCompletedHarry Barker Inc.-
RecapitalisationCompletedMission Pets, Inc.-

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