Mirage

Based in New York, US, and founded in 2021 by CEO Gaurav Mishra and COO Dwight Churchill, NOCAP, Inc. dba Mirage, formerly known as Captions, LLC operates as a provider of artificial intelligence-based creative studios to publish content online. In June 2023, Captions, LLC raised USD 25 million in venture funding led by new investor Kleiner Perkins, with participation from another new investor SV Angel. Returning investors Andreessen Horowitz and Sequoia Capital also participated in the round.

Mirage offers an all-in-one video editing and generation platform, primarily encapsulated in its flagship product, Captions. This innovative solution enables users to create high-quality videos using AI avatars or digital twins, transforming scripts, prompts, or raw footage into polished video content enhanced with automated captions, visuals, and audio. The company caters to a diverse client base, including over 20 million creators and businesses, with more than 100,000 daily users leveraging their technology to produce engaging content suitable for social media and advertising platforms. Mirage’s products are designed to meet the needs of individuals and organizations globally, with particular focus in markets such as North America, Europe, and parts of Asia, emphasizing accessibility and ease of use across different regions.

Mirage's revenue model is predicated on subscription-based services, particularly through its Captions application, which is available both as an iOS app and on the web. Users can access various pricing plans that cater to individual creators and businesses, facilitating bulk video generation and video captioning through the integration of Mirage's APIs. These transactions typically occur directly between the firm and its users, allowing for streamlined content creation and publishing processes. The structure supports both B2B and direct-to-consumer interactions, with an emphasis on servicing a wide range of clients from small businesses to enterprise-level organizations seeking to enhance their video production capabilities.

In March 2026, Mirage raised USD 75 million in growth funding to build and train new AI models, expand its video creation and editing suite, and continue developing audio and video capabilities for the Captions app and related products. The company plans to launch new features within the next 12 months, while targeting expansion into new markets in Asia and Europe by the end of 2027.