Mira
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Mira - overview
Established
2024
Location
San Francisco, CA, US
Primary Industry
Consumer Products
About
Mira, based in San Francisco, US, specializes in AI-powered smart glasses that enhance productivity by serving as intelligent assistants, providing real-time insights and assisting users in their daily tasks. Mira, formerly known as Halo, was founded in 2024 in San Francisco, US. The company raised USD 6. 6 mn in Seed funding on November 25, 2025, led by General Catalyst Partners.
Mira’s innovative approach focuses on developing smart glasses that integrate artificial intelligence for enhanced user experience. The company was founded by AnhPhu Nguyen and Caine Ardayfio. Mira specializes in AI-powered smart glasses designed to enhance daily productivity by serving as an intelligent assistant. The core product, Mira, functions by continuously listening to the user's environment and providing real-time information, insights, and reminders based on conversations and context.
This innovative technology allows users to receive expert-level answers to questions, instant translations in over 60 languages, and a perfect memory of past interactions without compromising privacy. Mira's target clientele includes professionals and individuals who value efficiency in communication and information retention, emphasizing a user base that spans various sectors such as business, education, and personal organization. The glasses are primarily marketed in North America and Europe, with the rollout of the product planned for January 2026. The revenue model for Mira involves direct-to-consumer sales, with the flagship product priced at USD 479.
This pricing strategy positions the glasses as a premium offering in the tech accessory market. Potential transactions typically occur through secure online orders, with customers able to specify prescription details if required. The company adopts a straightforward transaction structure, focusing on individual purchases rather than subscriptions or wholesale partnerships. Mira's commitment to privacy and user experience further differentiates its product in the competitive landscape, potentially driving consumer interest and purchase volume as the product launches.
In November 2025, Mira raised USD 6. 6 mn in Seed funding led by General Catalyst Partners. The company will use the funding to develop artificial intelligence-powered smart glasses that function as a digital memory and assistive tool for users. Mira plans to launch its product in January 2026, targeting markets in North America and Europe, with ambitions to expand further into other global regions as the product gains traction.
Current Investors
General Catalyst Partners, Soma Capital Management, Pillar
Primary Industry
Consumer Products
Sub Industries
Consumer Electronics, Accessories, Application Integration Software, Analytics & Performance Software
Website
www.trymira.com
Verticals
Artificial Intelligence, Augmented Reality (AR), E-commerce, IoT (Internet of Things), Mobile Apps, Wearables & Quantified Self
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only

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