Mira Analytics
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Mira Analytics - overview
Established
2015
Location
New York, NY, US
Primary Industry
Software
About
Based in New York, US, and founded in 2015, The Spoken Thought, Inc. trading under the name Mira Analytics operates as a location-data company. In October 2021, the firm was acquired by Reveal Mobile, Inc. , a portfolio company of Alerion Ventures, Bull City Venture Partners, Capitol Broadcasting Company, IDEA Fund Partners, and River Cities Capital Funds.
The firm as of October 2023, is led by its founders, Jonathan Frangakis (CEO) and Gabe Frangakis (CTO). The company offers a real-time crowd analytics platform for out-of-home marketing. By processing over 3 billion mobile location events daily, Mira provides a dynamic understanding of the interests and demographics of people in physical locations. The company's platform comprises of three core components: Research and Intelligence, Real-Time Decisioning, and Measurement.
Under research and intelligence, the firm offers data licensing, visualization, and research for location-driven insights across the US markets, and under real-time decisioning, Mira measures and quantifies crowds around locations on their interests and behaviors. Under measurement, the company measure and attributes web conversions, foot traffic, brand recall, and television tune-in. Additionally, the company’s platform offers scale, versatility, granularity, and privacy.
Current Investors
Reveal Mobile, Inc.
Primary Industry
Software
Sub Industries
Analytics & Performance Software
Website
www.mira.co
Verticals
Big Data, Mobile Apps
Company Stage
Add-on
Total Amount Raised
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