Minute Media

Founded in 2011 by Asaf Peled and Gili Beiman, Minute Media focuses on digital media with a core concentration on sports. In September 2025, Minute Media, a portfolio company of Battery Ventures, Vintage Investment Partners, Gemini Israel Ventures, Dawn Capital, Goldman Sachs Asset Management, BlackRock, etc. acquired  VideoVerse from A91 Partners, Alpha Wave Global, Anthill Ventures, Bluestone Equity Partners, Cathexis Investment Management, Huashan Capital, Hyderabad Angels, Inflection Point Ventures, Moneta Ventures, Mumbai Angels, Orbit Startups, Ventureast, Venture Catalysts, Z Nation Lab, Stride VenturesPacific Western Bank, InnoVen Capita, Artesian, SOSV, and Baring Private Equity Partners. Minute Media operates a diverse portfolio of digital media brands, primarily focusing on sports journalism, storytelling, and fan engagement.

The company's core offerings include Sports Illustrated, The Players' Tribune, 90min, Mental Floss, The Big Lead, DBLTAP, and FanSided, each delivering tailored content that resonates with fans across various interests. These platforms serve a global audience, providing expert coverage, personal storytelling from athletes, and interactive fan communities. By leveraging impactful digital coverage, award-winning magazine content, and experiential activations, Minute Media caters to millions of sports enthusiasts and culture followers, with products available in multiple languages to enhance accessibility. The company targets markets in North America, Europe, Asia, and Latin America, ensuring a comprehensive reach to diverse fan bases.

Minute Media generates revenue through a combination of advertising partnerships, direct engagement with consumers, and content monetization strategies. Clients typically include brands looking to reach niche audiences through programmatic advertising facilitated by Minute Media's supply-side platform. This setup allows advertisers to connect with specific consumer segments, leveraging the unique audiences that each media brand attracts. Furthermore, the company also explores subscription models and strategic partnerships to enhance revenue streams, particularly through flagship offerings like Sports Illustrated and The Players' Tribune.

By fostering relationships with both brands and end-users, Minute Media effectively capitalizes on its extensive digital footprint and content capabilities to drive sustainable revenue growth. Minute Media generates revenue through a combination of advertising partnerships, direct engagement with consumers, and content monetization strategies. Clients typically include brands looking to reach niche audiences through programmatic advertising facilitated by Minute Media's supply-side platform. This setup allows advertisers to connect with specific consumer segments, leveraging the unique audiences that each media brand attracts.

Furthermore, the company also explores subscription models and strategic partnerships to enhance revenue streams, particularly through flagship offerings like Sports Illustrated and The Players' Tribune. By fostering relationships with both brands and end-users, Minute Media effectively capitalizes on its extensive digital footprint and content capabilities to drive sustainable revenue growth. The September 2025 acquisition plans to enable Minute Media to offer an integrated platform that combines content creation, editing, and distribution capabilities.