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Established
2006
Location
Mountain View, CA, US
Primary Industry
Financial Services
About
Mint Software, Inc. offers a personal finance management tool that empowers users to track their spending, budget, and plan their finances effectively through a user-friendly interface and comprehensive features. Founded in 2006 in Mountain View, US, Mint Software, Inc. specializes in personal finance management.
In September 2009, Intuit, Inc. agreed to acquire Mint for USD 170 mn, finalizing the deal in November 2009. The company has conducted a total of 6 deals, with its most recent deal occurring on September 14, 2009. The founder's specific history is not available.
Mint, a service from Intuit, primarily functions as a comprehensive personal finance management tool designed to assist users in tracking their spending, budgeting, and financial planning. It allows users to link their accounts from over 17,000 financial institutions, providing a consolidated view of their financial transactions and balances. Launched in 2007, the service offers features like monthly insights into spending habits, expense categorization, and budgeting tools aimed at enhancing financial literacy and management for individual consumers and small business owners across the United States, Canada, and the United Kingdom. Mint generates revenue primarily through partnerships and integrations with financial institutions and targeted advertising.
It operates a model leveraging user data for customized financial product recommendations, enhancing user experience and engagement. Specific pricing plans are not disclosed, but revenue-sharing agreements with partner institutions and potential subscription offerings for premium services are part of the model, facilitating a seamless experience for users managing their finances. Following the acquisition by Intuit, plans for future growth include the development of new features and tools aimed at enhancing user experience. Specific upcoming products are not detailed, but the focus remains on expanding market reach.
The recent acquisition funding will support further development and potential enhancements to Mint's offerings, ensuring robust support in personal finance management tools. Specific geographic expansions have not been outlined but indications suggest ongoing efforts to solidify presence in existing markets.
First Round Capital, Felicis Ventures, Shasta Ventures
Financial Services
e-Financial, Web Applications
www.mint.com
FinTech
Acquired