Minor Figures Limited

Minor Figures Limited is a producer of plant-based beverages, with a primary focus on oat milk products designed to meet diverse consumer needs, particularly in the coffee and food service sectors. Founded in 2014 by Jonathan Chiu, Minor Figures Limited specializes in crafting plant-based products, particularly oat milk. The company has established its headquarters in London, UK, and has expanded its presence to markets including the United Kingdom, United States, Australia, and Japan. The current CEO is Stuart Forsyth.

Minor Figures specializes in the production of plant-based beverages, primarily focusing on oat milk products designed for various consumer needs. The company's core offerings include Hyper Oat, Barista Oat, and Everyday Oat, each tailored for distinct purposes such as coffee preparation and general consumption. These products are crafted to cater to both individual consumers and businesses in the food service industry, addressing the growing demand for dairy alternatives among health-conscious and environmentally-aware customers. Minor Figures also features specialty items like Chai and collaborative merchandise, expanding its product line to engage a broader audience.

The company distributes its products across multiple geographical markets, including the United Kingdom, United States, Australia, and Japan, positioning itself in markets where the demand for vegan and sustainable options is on the rise. Minor Figures generates revenue through a combination of direct sales to consumers and partnerships with retailers and wholesalers. The company's pricing structure includes subscriptions for its products, such as a 6-pack of oat milk starting at GBP 10. 80, thereby encouraging repeat business and customer loyalty.

Additionally, their offerings are available through various channels, including online sales and physical retail locations, enabling accessibility for a diverse customer base. The subscription model is particularly noteworthy, allowing customers to receive their favorite products on a regular basis, including promotional items like the free MF Bootleg Bag with their first order. This transactional approach not only enhances customer engagement but also solidifies Minor Figures' presence in the competitive landscape of plant-based beverages.