MIMOVRSTE doo

Based in Slovenia, MIMOVRSTE doo delivers digital solutions specializing in innovative electronic devices and software that enhance efficiency for consumers and businesses across various sectors. MIMOVRSTE doo, founded in 2001 by founder Jugoslav Petkovic, is headquartered in Ljubljana, Slovenia. The company focuses on technology solutions, having pivoted to include a range of electronic devices and software aimed at improving user engagement. In January 2026, Mutares agreed to acquire MIMOVRSTE doo from Allegro, Ardian, Cinven, HarbourVest Partners, Pantheon, Permira, MidEuropa, and Edmond de Rothschild Private Equity (France).

As part of the transaction, Mutares will hold 100% stakes in the company. The company specializes in offering a range of innovative products designed to address specific consumer needs within the technology and retail sectors. Its core product offerings include advanced electronic devices and software solutions tailored for both individual consumers and businesses. These products are engineered to enhance efficiency and user experience, with notable use cases in automation, data management, and customer engagement.

The firm primarily serves a diverse clientele, including tech-savvy consumers, educational institutions, and medium to large enterprises across various industries. Geographically, the company's products are distributed widely, reaching markets in North America, Western Europe, and parts of Asia, ensuring broad accessibility and appeal to a global customer base. The company's revenue model is structured around direct sales to consumers and partnerships with various retailers and wholesalers, fostering a multifaceted approach to market penetration. Transactions typically occur through a streamlined purchasing process, allowing clients to access the firm's flagship products and services efficiently.

For example, businesses may engage in B2B transactions by integrating the company's proprietary software solutions into their operations, thereby enhancing productivity and driving revenue growth. Additionally, the company may offer subscription-based services for ongoing software updates and customer support, ensuring long-term client engagement. Specific pricing plans are aligned with the value delivered through these offerings, reflecting the premium quality and innovative nature of the products. Looking ahead, MIMOVRSTE doo aims to introduce new products designed to enhance user experience, with specific launches anticipated in the coming year.

The company plans to expand its reach into additional markets, specifically targeting growth in Eastern Europe and select regions in Asia by 2026. The recent acquisition by Mutares will support these initiatives, facilitating capital investment in product development and market expansion.