Milyoni Inc.

Milyoni Inc. specializes in F-commerce solutions, providing innovative platforms that enable businesses in the entertainment and lifestyle sectors to monetize their social media presence effectively. Founded in 2009, Milyoni Inc. is based in Pleasanton, US, and focuses on enhancing social commerce through its technology.

The company was acquired by Photobucket in April 2015, with financial terms undisclosed. The founder's history and prior ventures are not publicly available. The company has raised a total of USD 16. 14 mn through funding rounds, with the latest being a Series C round secured in 2015, involving investors such as ATA Ventures Management and Oak Investment Partners.

Milyoni has completed five deals in total, with its current valuation at USD 28. 31 mn. Milyoni offers a suite of products designed to facilitate F-commerce, primarily aimed at the entertainment and lifestyle sectors. Its core offerings include Social Cinema, Social Live, and Social Shopping, which allow companies to monetize their Facebook fan pages by enabling the distribution of digital content, live events, and physical merchandise sales directly through the social network.

Social Cinema features video-on-demand capabilities for distributing films and live performances, while Social Live allows for interactive streaming of events. Social Shopping enables merchants to sell physical products within Facebook, turning social interactions into commercial opportunities. Milyoni serves a diverse clientele, including high-profile brands such as the NBA and Universal Studios, leveraging over 130 million combined fans across its platform. Milyoni generates revenue by providing its F-commerce platform to businesses through various transaction structures encompassing B2B and direct-to-consumer sales.

The primary revenue streams come from partnerships with entertainment and lifestyle companies that utilize Milyoni's technology to sell tickets, merchandise, and digital content. The firm operates on a model incorporating transaction fees for each sale made through its platform, while also offering subscription services for premium tools and features. Specific pricing plans are established with clients based on their operations' scale and the features they utilize, including the integration of social functions and analytics. Milyoni's platform enables companies to engage their fan base while converting interactions into revenue-generating activities.

Milyoni plans to enhance its product offerings by developing new tools aimed at further improving its F-commerce capabilities, with a focus on expanding its market reach. The company is targeting new geographic regions in North America and Europe for expansion by the end of 2023. Recent funding from the Series C round will be utilized to support these initiatives, although specific launch dates for upcoming products are not disclosed. The acquisition by Photobucket may also provide additional resources for Milyoni's growth strategies.