Milly Books, Inc.

Milly Books, Inc. is a specialized marketplace facilitating the acquisition and sale of insurance books of business, catering specifically to independent insurance agents and agencies. Founded in 2021 and headquartered in Indianapolis, US, Milly Books, Inc. operates as an acquisition marketplace for independent insurance agents.

The firm has engaged in a single deal, raising a total of USD 3. 776 mn in its most recent funding round on June 3, 2025. The company has not undergone any significant pivots or changes in strategy since its inception. Milly Books, Inc.

operates an acquisition marketplace specifically designed for independent insurance agents, facilitating the buying and selling of insurance books of business. The primary service enables users to connect their agency management systems (AMS) or upload their business portfolios to obtain data-driven valuations that reflect current market conditions. Through this platform, sellers can list their entire books or selected slices, attracting potential buyers who recognize the value of their established client bases. End users primarily include independent insurance agencies looking to either monetize their business or expand operations by acquiring other books of business.

The platform serves a diverse geographical market, primarily targeting the North American insurance landscape while remaining adaptable for broader markets. Milly Books, Inc. generates revenue through transaction-based model offerings where sellers pay a fee to list their insurance books, either in whole or in part, on the platform. Buyers access potential acquisitions and engage in direct transactions with sellers, ensuring a streamlined process from listing to payment.

The platform supports flexible deal structures, allowing tailored agreements to meet the specific needs of both buyers and sellers. The services are structured to provide value through enhanced liquidity options for sellers and targeted acquisition opportunities for buyers. Each transaction is facilitated directly on the Milly Books platform, optimizing the buying and selling experience for their client base. Milly Books, Inc.

aims to leverage its recent funding of USD 3. 78 mn raised in June 2025 to enhance its platform and expand its services. The company plans to introduce new features that will better facilitate transactions and improve user experience. Additionally, Milly Books is exploring opportunities to expand into new geographic regions beyond North America, targeting markets that show potential for growth by the end of 2026.

These initiatives are designed to solidify the company’s presence in the insurance marketplace and accommodate a growing user base.