Miaoxiang

Established in 2020 and based in Shanghai, China, Miaoxiang is a prefabricated built-in software provider that provides design, marketing, production, management, supply chain and other scenarios of SaaS software and assembly-style decoration full-process digital platform based on 3D modeling technology and augmented reality cloud algorithm. Some enterprises, such as Zhongyu Decoration Engineering, Yuanli Space Intelligent Technology, and China Finance Group, have cooperated with the company. Miaoxiang has a technical team of 200 people and a team of 50 assembly experts. In November 2021, the company completed a series A funding led by new investor 5Y Capital, with participation from returning investors Hillhouse Capital Group and Vitalbridge Capital.

The company provides SaaS software and a digital platform for the entire assembly and renovation process based on 3D modelling technology and AR Cloud algorithms. The platform provides online design, online order splitting, rendering, one-click dispatching, project control, project collaboration and other scenario solutions. The company's SaaS product offers three main application systems which are design, trading and assistance. The company's clients include building material manufacturers, renovation companies with a focus on engineering services, supply chain integration and designers and related practitioners of real estate.