MFour Mobile Research Inc.

MFour Mobile Research Inc. specializes in delivering validated consumer insights through advanced data collection methodologies, capturing real-time consumer behavior across various platforms. Founded in 2001, MFour Mobile Research Inc. is based in Irvine, US, and focuses on providing consumer insights through various data collection methods.

The company raised USD 5. 00 mn in venture funding from NewRoad Capital Partners in April 2017. Jeff Harrelson is the founder of the company, while Chris St Hilaire serves as the CEO. MFour Mobile Research specializes in validated consumer insights through its proprietary data collection methodologies, which leverage app, web, and location data to capture real-time consumer behavior.

Its core product offerings include the vConsumer Panel™, vSurveys+™, and vTracker+™, all designed to provide insights that bridge the gap between consumer intentions and actions. These tools enable businesses to enhance their market research, assess brand perception, and measure advertising effectiveness. Customers span various industries, including retail, marketing, and consumer goods, with end users that include market researchers, brand managers, and advertising agencies. The company's solutions are primarily utilized across the United States and have also made inroads into international markets, catering to global brands seeking accurate consumer insights.

MFour Mobile Research generates revenue through a subscription-based model, allowing clients to access its suite of tools and data services. Partnerships with businesses in sectors such as advertising and market research provide additional revenue streams, as companies seek to enhance their consumer understanding and optimize marketing strategies. The company’s services, particularly the validated vConsumer Panel™, are typically offered under different pricing structures tailored to the specific needs of clients, including options for comprehensive data packages or targeted insights. These arrangements facilitate ongoing engagements with clients, who rely on MFour's insights to make informed decisions regarding product development, advertising campaigns, and customer engagement strategies.

MFour Mobile Research plans to utilize the recent funding of USD 5. 00 mn to enhance its product offerings and expand into new geographic markets. This includes the development of new tools designed to provide deeper insights into consumer behavior. The company aims to target international markets over the next few years, focusing on key regions in Europe and Asia to meet the demand for accurate consumer insights.

The successful execution of these initiatives will be supported by the funding raised in April 2017.