MFB Fertility, Inc.

Based in Colorado, US and founded in 2016 by CEO Amy Beckley and CMO Ellen Schell, MFB Fertility, Inc. aka Proov operates as a producer of PdG-testing kit for women that allows checking the presence of progesterone metabolite PdG in urine to help a woman confirm that she has ovulated successfully. Additionally, the firm offers at-home female hormone testing space which can be availed by using its mobile application. In December 2021, MFB Fertility, Inc.

raised USD 9. 7 million in Series A funding led by WR Hambrecht + Co. , with participation from SteelSky Ventures, WCC Partners, Lightship Capital, GingerBread Capital, and Portfolio. The company offers products to solve female reproductive health issues like proov predict & confirm proov complete, and proov balancing oil.

Proov predicts and confirmation helps females to test and know about the fertile days and confirm ovulation quality, also when hormone levels are high enough to provide the best chance at pregnancy that cycle. Proov complete is a service that can be availed using the mobile application, it provides hormones testable in urine, providing FSH, LH, E1G (estrogen marker), and PdG results to women at home. Proov balancing oil is a blend of natural progesterone (USP), MCT oil, Vitamin E, and lemon oil and is used for a higher concentration of progesterone The company generates revenue by selling its product on its website as well as e-commerce websites like amazon. com and Walmart.

com.