Methodify Inc.

Methodify Inc. specializes in providing innovative research solutions, empowering businesses to gain insights and strengthen customer connections through efficient DIY quantitative research tools. Founded in 2014, Methodify Inc. operates from its headquarters in Toronto, Canada, offering advanced research technology solutions.

The firm has undergone a strategic acquisition in October 2021 when Schlesinger Group, Inc. acquired it from Delvinia Technology Inc. , aiming to bolster its position in the data solutions sector. Methodify's founder holds a significant history in the research industry, having previously established businesses focused on similar technologies.

Methodify Inc. delivers a robust suite of qualitative and quantitative research solutions designed to enhance business insights and customer relations. Its flagship platform, Methodify®, enables users to effortlessly conduct DIY quantitative research, allowing organizations to create and program surveys rapidly. This platform is tailored for teams that prefer self-directed research methodologies, offering tools for easy survey question templating.

Methodify serves a diverse range of sectors including healthcare, financial services, consumer packaged goods, and technology, catering to clients across North America and Europe, while adapting to meet the evolving demands of their customer base. Methodify's revenue model is primarily driven by subscription services and direct client engagements via its research platforms. Clients utilize Methodify® and additional research solutions by subscribing to tailored plans that suit their research requirements. This B2B structure facilitates seamless service integration, allowing organizations to leverage Methodify's extensive capabilities without the hindrance of prolonged vendor approval processes.

The financial arrangements involve customizable service agreements designed to accommodate various client needs. Specific pricing details remain proprietary, but Methodify aims to deliver substantial value to businesses engaging in thorough market research. Looking ahead, Methodify Inc. plans to enhance its offerings with upcoming product launches and expansion into new markets.

The recent acquisition aims to support strategic initiatives, focusing on strengthening its technological capabilities and expanding its market reach. Methodify is particularly interested in broadening its services in North America and Europe by targeting additional industry sectors. The acquisition by Schlesinger Group, Inc. is expected to facilitate these developments, leveraging their resources to optimize and innovate their product offerings.