METHINKS INC.

METHINKS INC. , based in the US, delivers an innovative online qualitative video remote research platform, facilitating participant recruitment, survey distribution, product testing, and result analysis for businesses seeking in-depth insights. Founded in 2015 and headquartered in Palo Alto, US, METHINKS INC. specializes in qualitative video remote research.

The company was recently acquired by NEXON Korea Corporation for KRW 15 billion on June 22, 2022. The founders, Philip Yun and Wilson Li, have a history in developing platforms that enhance market research capabilities, with Philip Yun serving as the current CEO. Methinks offers a comprehensive qualitative video remote research platform designed to facilitate various research activities, including participant recruitment, survey distribution, interviews, product testing, and result analysis. The platform enables users to create and manage projects, specifying tasks for participants, while also allowing for the incorporation of screeners to recruit from a global panel of over 400,000 participants known as "Thinkers.

" Key features include built-in tools for surveys, diaries, interviews, and app testing, all aimed at providing businesses with in-depth insights into customer needs. Methinks serves a diverse clientele ranging from individual entrepreneurs to large corporations, allowing them to gather qualitative feedback efficiently. The platform's functionalities are marketed to various geographical regions, including but not limited to North America, Europe, and parts of Asia, thereby addressing a wide spectrum of industry needs. Methinks generates revenue primarily through subscription-based models, facilitating transactions directly between the company and its clients.

Clients access the platform to conduct various research activities under defined pricing plans that include options for different levels of service, depending on their specific needs. The service offerings include a range of tools for qualitative research, with particular emphasis on video interviews and survey functionalities that allow for real-time data collection and analysis. The company's revenue structure heavily relies on B2B transactions, where businesses utilize the platform for insights essential for product development and market validation. The pricing strategy aligns with the value provided by the platform’s robust feature set tailored to enhance customer engagement and feedback processes.

METHINKS INC. plans to leverage the recent funding from NEXON Korea Corporation to enhance its platform and expand its product offerings. The company is focused on developing new features aimed at improving user experience and expanding into markets in Asia and Europe by the end of 2023. Utilizing the KRW 15 billion from the acquisition, Methinks will invest in technology upgrades and marketing initiatives to accelerate its growth in the research sector.