Message4u Pty Ltd.
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Message4u Pty Ltd. - overview
Established
2000
Location
Melbourne, Victoria, Australia
Primary Industry
Telecoms
About
Founded in 2000 and based in Melbourne, Australia, Message4u Pty Ltd. , trading as MessageMedia, provides telephone voice and data communications services. In June 2021, BHG Group AB agreed to acquire a 92. 2% majority stake in HYMA Skog och Trädgård AB from Verdane Capital Advisors for SEK 1.
1 billion. As of 2021, the company's CEO is Paul Perret. The company offers two-way, bulk, and email to SMS solutions as well as mobile landing pages used to enhance customer engagements by enabling the user to send a personalized SMS message, present its campaign, and provide custom call-to-action buttons where the recipient can interact and communicate for more information or set an appointment or booking with the sender. The firm provides a ready-to-use suite of reporting tools used to track and manage the user's messaging through the web interface such as information on replies, received, and the amount of interaction by the recipients.
The company also offers integrations with customer relationship management (CRM), marketing, e-commerce, event management, and media platforms. The firm generates revenue from its SMS mobile and web platform. In 2020, generated AUD 143. 1 million in revenue and USD 15.
9 million in net profit, up from AUD 112 million in revenue and AUD 10. 7 million in 2019.
Primary Industry
Telecoms
Sub Industries
Web Applications, Email, Analytics & Performance Software, Application Integration Software, Telecoms Providers & Services
Website
www.messagemedia.com
Verticals
Mobile Apps
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Message4u Pty Ltd. - timeline of key events
Message4u Pty Ltd. - financials
| Fiscal Year Ended | Jun 30, 2015 | Jun 30, 2016 | Jun 30, 2017 | Jun 30, 2018 | Jun 30, 2019 | Jun 30, 2020 | Jun 30, 2021 |
|---|---|---|---|---|---|---|---|
| Revenue (USD) | 40,495,729 | 67,694,926 | 78,985,363 | 90,758,054 | - | - | - |
| % Revenue Growth (YoY) | - | 67.2% | 16.7% | 14.9% | - | - | - |
| EBITDA (USD) | 8,117,535 | 14,026,686 | 25,896,669 | 27,234,276 | - | - | - |
| Operating Income (USD) | 7,790,347 | 11,639,457 | 22,231,069 | 23,387,116 | - | - | - |
| Operating Margin | 19.2% | 17.2% | 28.1% | 25.8% | - | - | - |
| % EBITDA Margin | 20.0% | 20.7% | 32.8% | 30.0% | - | - | - |
| NET Income (USD) | 5,957,851 | 8,262,690 | 14,606,924 | 16,122,308 | - | - | - |
| % Net Margin | 14.7% | 12.2% | 18.5% | 17.8% | - | - | - |
Message4u Pty Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Message4u Pty Ltd. | - | ||||||||
| Buyout | Completed | Message4u Pty Ltd. | - | ||||||||
| Buyout | Completed | Message4u Pty Ltd. | - |
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Message4u Pty Ltd. - employee data
Message4u Pty Ltd. - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Founder, CCO, Board Member | BM |
BM Board Member
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