Mercedes-Benz Grand Prix Ltd
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Mercedes-Benz Grand Prix Ltd - overview
Established
2010
Location
Brackley, -, UK
Primary Industry
Travel & Leisure
About
Mercedes-Benz Grand Prix Ltd operates as a high-performance motorsport team, known for its participation in the Formula One racing series, developing cutting-edge racing cars and engaging in strategic brand partnerships. Mercedes-Benz Grand Prix Ltd is a prominent motorsport team that engages in Formula One racing. The company was founded in 2010. It is a subsidiary of the Daimler AG group, which has a rich history in the automotive industry.
The company operates from its headquarters in Brackley, Northamptonshire, UK. Ceren Kadınlar currently serves as the CEO, bringing significant experience from her previous roles in high-performance engineering and team management. Mercedes-AMG PETRONAS Formula One Team primarily offers high-performance motorsport products and services, centered around their participation in the Formula One racing series. Their core product is the Formula One racing car, engineered for maximum speed, agility, and technical superiority, utilizing advanced aerodynamics, hybrid powertrains, and cutting-edge materials.
These vehicles are built to compete at the highest levels of motorsport, designed to solve the challenges of racing by optimizing performance, safety, and efficiency. Additionally, the team engages in brand partnerships and sponsorships, providing clients with marketing and promotional opportunities aligned with the high-octane world of Formula One. The team serves a global clientele, including automotive enthusiasts, corporate sponsors, and fans, with a strong presence in key markets such as Europe, North America, and Asia. The revenue generation for Mercedes-AMG PETRONAS Formula One Team is multifaceted, primarily driven by sponsorships, merchandise sales, and performance-related payments.
Sponsorship agreements constitute a significant portion of the revenue, where various brands collaborate with the team for visibility and marketing exposure during races. These partnerships typically involve long-term contracts with predetermined financial commitments, aligning the sponsors’ interests with the team’s performance outcomes. Merchandise sales, including team apparel and collectibles, also contribute to the revenue stream, appealing directly to fans and customers. The team capitalizes on both direct-to-consumer sales through their online store and partnerships with retailers to broaden reach.
Specific pricing plans for products and services are structured to reflect the brand value and quality associated with the Mercedes-AMG PETRONAS name, catering to a diverse client base while maintaining exclusivity.
Primary Industry
Travel & Leisure
Sub Industries
Professional Sports/eSports, Travel & Leisure
Website
http://mercedesamgf1.com
Total Amount Raised
Subscriber access only
Mercedes-Benz Grand Prix Ltd - financials
| Fiscal Year Ended | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 |
|---|---|---|---|---|---|---|---|
| Revenue (USD) | 337,162,000 | 338,380,000 | 363,627,000 | 355,301,000 | - | - | - |
| % Revenue Growth (YoY) | - | 0.4% | 7.5% | (2.3%) | - | - | - |
| EBITDA (USD) | 26,958,000 | 28,939,000 | 35,592,000 | 35,744,000 | - | - | - |
| Operating Income (USD) | 16,653,000 | 16,705,000 | 18,114,000 | 17,495,000 | - | - | - |
| Operating Margin | 4.9% | 4.9% | 5.0% | 4.9% | - | - | - |
| % EBITDA Margin | 8.0% | 8.6% | 9.8% | 10.1% | - | - | - |
| NET Income (USD) | 13,275,000 | 12,684,000 | 14,712,000 | 13,638,000 | - | - | - |
| % Net Margin | 3.9% | 3.7% | 4.0% | 3.8% | - | - | - |
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