Mented Cosmetics, Inc.
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
Mented Cosmetics, Inc. - overview
Established
2017
Location
New York, NY, US
Primary Industry
Consumer Products
About
Based in New York, US, and founded in 2017 by co-founders KJ Miller (CEO) and Amanda E. Johnson, Mented Cosmetics, Inc. operates as a provider of vegan cosmetics, such as nude lipstick and nail polish shades made particularly for black and brown women. In April 2024, West Lane Capital Partners acquired Mented Cosmetics, Inc.
from Visible Ventures, BBG Ventures, iSeed Ventures, Outbound Ventures, BAM Ventures, CircleUp, Corazon Capital, Blue Collective, and Pipeline Angels. The company provides a wide range of cosmetic products for the face, including foundations, primer, setting spray, and concealer. For lips, the firm offers lip liner, lip gloss, lipsticks, and lip balms. Cheek products include blush, bronzer, and highlighter, while eye makeup consists of eyeshadow palettes, mascara, eyelashes, brows, and eye brushes.
Additionally, the company offers tools like foundation brushes, loose powder brushes, and blotting paper, as well as nail products. The firm also provides services such as shade-matching consultations, shade finder quizzes, and gift cards. The company generates revenue from the sale of skin-care and beauty products for the face, eyes, lips, and more through its e-commerce platform as well as offline retail stores.
Current Investors
Corazon Capital, BAM Ventures, BBG Ventures
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.mentedcosmetics.com/
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Mented Cosmetics, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Mented Cosmetics, Inc. | - |
Displaying 1 - 1 of 1
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.