Member 24 AB

Member 24 AB is a Swedish fitness club chain that delivers a comprehensive range of gym-related services, focusing on creating a varied fitness experience for members of all fitness levels. Founded in 2010 in Vasteras, Sweden, Member 24 AB operates as a fitness club chain that offers extensive gym services to its members. In May 2019, the company was acquired by Helix Kapital, although financial terms of the transaction were not disclosed. The company has engaged in one notable deal to date.

Member 24 primarily operates as a fitness club chain, offering a range of gym-related services designed to provide an engaging and varied fitness experience. The core product offerings include access to fully equipped gyms featuring free weights, machines, and group training sessions tailored to enhance both strength and cardiovascular fitness. These facilities cater to a diverse clientele, from fitness enthusiasts seeking high-quality workout environments to individuals new to exercise looking for motivation and support. Member 24 positions itself in various geographical markets across Sweden, promoting its services to urban centers where the demand for affordable and appealing gym facilities is significant.

The unique selling proposition emphasizes a commitment to creating an enjoyable gym experience, setting itself apart from traditional gyms that may lack variety and innovation. Member 24's revenue model is based primarily on subscription services, offering memberships at competitive pricing. The company's revenue for the most recent year, 2024, amounted to SEK 11,678,121. 80, with an EBITDA of SEK 1,786,111.

30. Customers can subscribe to different tiers of membership, providing varying levels of access to gym facilities and services. The subscription structure facilitates direct transactions between the company and its members, with a base rate starting at SEK 199 per month, ensuring fitness remains accessible to a wide audience. Members benefit from a range of services, including personal training and group classes, which are integral to enhancing user engagement and retention, further solidifying the company’s revenue streams.

Looking ahead, Member 24 AB plans to expand its market presence and enhance its service offerings. The company is currently designing new fitness programs tailored to emerging trends within the industry, with anticipated launches in 2025. Furthermore, Member 24 aims to penetrate additional urban markets in Sweden, specifically targeting Stockholm and Gothenburg by mid-2025. The recent acquisition by Helix Kapital in May 2019 is expected to provide the necessary capital and strategic guidance to support these growth initiatives.