Mediaplanet International AB

Mediaplanet International AB is a content marketing specialist that excels in creating and distributing targeted marketing solutions for diverse industries, enhancing brand visibility and consumer engagement through custom publishing and digital marketing strategies. Founded in 2002 and headquartered in Stockholm, Sweden, Mediaplanet International AB is engaged in content marketing, focusing on high-quality narrative-driven solutions. The firm underwent a significant change in ownership when Priveq acquired a majority stake in August 2016. Henriette Schröder serves as the CEO, bringing valuable experience to the company's leadership.

Mediaplanet Group specializes in high-quality content marketing solutions tailored for various sectors. Their offerings encompass custom publishing, digital marketing, and integrated advertising campaigns, aimed at effectively engaging target audiences. The firm caters to a diverse clientele across industries such as healthcare, technology, and consumer goods, focusing on delivering value-added content to enhance brand positioning, primarily in North America and Europe. For the year 2022, Mediaplanet Group reported a revenue of USD 12.

10 mn with an EBITDA of USD -1. 43 mn. Their revenue model is centered on B2B partnerships, involving long-term contracts or project-based engagements that leverage the company's expertise in content creation, resulting in recurring revenue streams and a robust market presence. Mediaplanet International AB is focused on expanding its market reach and enhancing product offerings.

The company is in the process of developing new content solutions targeted for launch by the end of 2023 and aims to penetrate additional markets in North America and Europe. The strategic capital from the majority stake acquisition by Priveq in August 2016 will be utilized to support these initiatives, enhancing Mediaplanet's ability to deliver tailored content solutions and further solidifying its presence in the industry.