MediaJel, Inc.

MediaJel, Inc. is a marketing technology company that provides an omnichannel platform tailored for regulated industries, facilitating compliant digital marketing through advanced tools and data-driven strategies. Founded in 2018 and headquartered in Walnut Creek, US, MediaJel, Inc. focuses on marketing solutions for regulated sectors, including cannabis and alcohol.

The company was established by Jake Litke, who has experience in the marketing technology field. MediaJel raised USD 2. 5 mn in Seed funding on June 18, 2019, led by Merida Capital Holdings, marking a pivotal moment in its growth trajectory. The company has successfully completed 2 deals to date.

MediaJel specializes in delivering an omnichannel marketing platform designed for regulated industries such as cannabis, alcohol, and gaming. The platform offers a comprehensive suite of marketing solutions, including programmatic advertising, audience segmentation, and compliance tools, which facilitate compliant digital marketing campaigns across mainstream media channels. With features like the DemoGraph Audience Builder, MediaJel leverages first, second, and third-party data to help brands engage targeted consumer profiles and drive conversions, primarily serving clients in North America. MediaJel generates revenue through subscription-based services and partnerships with clients in regulated industries.

Businesses purchase access to the platform's tools, enabling them to launch compliant advertising campaigns while tracking performance via a live attribution dashboard. The company offers flexible pricing models tailored to meet specific client needs, ranging from local dispensaries to multi-state retail chains seeking to optimize their marketing strategies. With the recent Seed funding of USD 2. 5 mn secured in June 2019, MediaJel plans to enhance its platform by developing new products aimed at expanding its service offerings.

The company is targeting growth within North America and is exploring entry into additional regulated markets by 2023. The funding will be utilized to support product development and expand its geographic reach, allowing for improved client engagement and market presence.