MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH
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MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH - overview
Established
1997
Location
Monchengladbach, -, Germany
Primary Industry
Marketing/Advertising
About
Based in Germany, MEDIA Central specializes in advertising communication solutions that enhance customer engagement through data-driven strategies, primarily serving the retail sector. MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH was founded in 1997 and is headquartered in Monchengladbach, Germany. The company focuses on delivering advertising communication solutions and operates in over 25 European countries. Stefan Hamacher, the founder, has a background that includes founding other ventures.
Notably, MEDIA Central has successfully completed 4 deals, with the most recent deal occurring on September 19, 2024, when Flipp Corporation acquired a majority stake in the company. MEDIA Central provides comprehensive advertising communication solutions designed to enhance client engagement and customer reach. Their core offerings include geo-intelligent, data-driven services that facilitate an integrated media mix for retail clients in sectors such as grocery, consumer electronics, and home improvement. The company’s strategies involve cross-media communications tailored to boost client revenue by delivering targeted promotional messages effectively.
Their clientele, which encompasses over 100 retail and wholesale clients across Europe, benefits from advanced analytics and insights that inform their marketing strategies. In 2022, MEDIA Central reported a revenue of EUR 617. 77 mn and an EBITDA of EUR 29. 62 mn.
The company’s revenue is generated through a combination of subscription-based services and B2B transactions, providing tailored advertising solutions crafted to meet specific market demands. Following the acquisition by Flipp Corporation on September 19, 2024, MEDIA Central aims to enhance its digital marketing capabilities while broadening its technology and market reach. Future initiatives likely include the development of new products and expansion into additional geographic markets, although specific timelines and product details have not been disclosed. The recent acquisition is expected to support these growth plans by leveraging the combined resources of both companies.
Current Investors
BU Bregal Unternehmerkapital
Primary Industry
Marketing/Advertising
Sub Industries
Commercial Printing, Marketing/Advertising, Logistics & Distribution, Information Services
Website
www.media-central.de
Total Amount Raised
Subscriber access only
MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH - timeline of key events
MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH - financials
| Fiscal Year Ended | Dec 31, 2007 | Dec 31, 2008 | Dec 31, 2009 | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | - | - | - | - | 107,225,430.9 | 119,265,999.3 | - | - | - | 222,351,046.6 | 251,256,323.8 | 276,193,364.6 | 188,633,270.9 | - | - | - |
| % Revenue Growth (YoY) | - | - | - | - | - | 11.2% | - | - | - | - | 13.0% | 9.9% | (31.7%) | - | - | - |
| EBITDA (USD) | - | - | 3,693,303.8 | 3,909,740 | 5,995,099.1 | 5,949,734.6 | - | - | - | 13,628,091.4 | 13,697,991.5 | 14,457,948.5 | 7,070,903.3 | - | - | - |
| Operating Income (USD) | - | - | 3,604,365.8 | 3,768,164.3 | 5,855,707.3 | 5,804,422.6 | - | - | - | 7,975,077.1 | 7,981,632.9 | 8,571,783.3 | (3,501,660.1) | - | - | - |
| Operating Margin | - | - | - | - | 5.5% | 4.9% | - | - | - | 3.6% | 3.2% | 3.1% | (1.9%) | - | - | - |
| % EBITDA Margin | - | - | - | - | 5.6% | 5.0% | - | - | - | 6.1% | 5.5% | 5.2% | 3.7% | - | - | - |
| NET Income (USD) | 772,453.2 | - | 2,482,559.2 | 2,571,297.2 | 4,062,834.4 | 6,073,723.2 | - | - | - | 2,786,243.3 | 3,677,213.6 | 3,866,676.1 | (7,579,688.9) | - | - | - |
| % Net Margin | - | - | - | - | 3.8% | 5.1% | - | - | - | 1.3% | 1.5% | 1.4% | (4.0%) | - | - | - |
MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH | - | ||||||||
| Add-on, Trade Sale | Completed | ShopFully S.p.A. | - | ||||||||
| Add-on | Completed | Offerista Group GmbH | - | ||||||||
| Buyout | Completed | MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH | - | ||||||||
| Unspecified Exit | Completed | MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH | - |
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MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH - employee data
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