MeasureUp

MeasureUp is a provider of IT certification practice exams and training materials, designed to help technology professionals enhance their skills and validate their expertise through realistic assessments and study resources. MeasureUp specializes in IT certification practice exams and training materials. The company was acquired by Certiport, a portfolio company of Spire Capital, in May 2010, although specific financial terms were not disclosed. MeasureUp is headquartered in Roswell, US, and operates globally to meet the needs of various technology professionals.

The current CEO is Sam Brocal, alongside Sasha Levitt, who is involved in the company's leadership. MeasureUp specializes in providing IT certification practice exams, assessments, and training materials that cater to a diverse range of technology professionals seeking to enhance their skills and validate their expertise. Their core offerings include realistically simulated practice tests, comprehensive CertKits that bundle essential study resources, and assessment tools designed to gauge a candidate's readiness for certification exams. These products support various IT job roles such as Cybersecurity Specialists, IT Administrators, Software Developers, and Business Analysts, equipping users with the knowledge and confidence to pass their certification exams.

MeasureUp's clientele spans a global market, primarily in North America, Europe, and Asia, reflecting the demand for IT certification training in a digital workforce. MeasureUp operates on a subscription-based revenue model, offering flexible pricing plans for individual users and teams, allowing customers to access a range of certification preparation materials. Typical transactions involve customers purchasing annual subscriptions or individual practice tests, with prices starting at approximately USD 21 per month for access to their complete practice test catalog and ranging upward for bundled packages and specialized assessments. The company also engages in partnerships with educational institutions and organizations, incorporating MeasureUp's training solutions into their curricula.

Revenue is generated primarily through direct-to-consumer sales and business-to-business agreements, enabling a diverse customer base to benefit from their extensive inventory of certification products. MeasureUp's future growth strategy includes developing new IT certification training products aimed at enhancing user engagement and effectiveness, with anticipated releases in the upcoming quarters. The company plans to expand its market presence into South America and the Asia-Pacific region by 2025, capitalizing on the growing demand for IT certification training. Recent funding from the acquisition will be directed towards developing these new offerings and bolstering marketing efforts in targeted regions.