Measured, Inc.

Measured, Inc. is a marketing effectiveness platform that empowers enterprise brands through sophisticated methodologies like Media Mix Modeling and Incrementality Testing to enhance their media spending and optimize marketing strategies. Measured, Inc. is focused on providing a marketing effectiveness platform that evaluates the impact of various marketing channels.

Founded in 2017 in Santa Monica, US, the company has undergone strategic adjustments to its operations since inception. The founders include Chris Villa, Madan Bharadwaj, Paul Love, Scott Boyle, and Trevor Testwuide, with Trevor Testwuide currently serving as the CEO. The company engaged in its most recent funding round on March 18, 2020, with one total deal to date. Measured offers a comprehensive marketing effectiveness platform designed for enterprise brands, utilizing advanced methodologies such as Media Mix Modeling (MMM) and Incrementality Testing.

The core of their offering is the ability to conduct real-world experiments that assess the true impact of various marketing channels, enabling clients to optimize their media spending effectively. This platform provides predictive ROI through causal, test-calibrated MMM, which helps brands understand the optimal allocation of their marketing budget to achieve specific business objectives. Measured serves a diverse clientele across industries such as omnichannel retail, technology, consumer packaged goods, financial services, hospitality, and automotive. The platform is available in various geographical markets, including the United States, Europe, and Asia, catering to brands seeking to enhance their marketing strategies across multiple sales channels.

Measured operates on a subscription-based revenue model, where clients typically engage with the platform through annual contracts that encompass various service tiers and features. The company structures its transactions around B2B relationships, providing tailored solutions based on client needs and performance metrics. Pricing plans reflect the comprehensive nature of their services, which include flagship offerings such as Incrementality Testing and Media Plan Optimization. Clients benefit from access to a centralized dashboard that aggregates data across all marketing efforts, ensuring they receive actionable insights to drive their marketing performance.

Revenue is generated through these subscription agreements, which include ongoing support and strategic services to enhance customer engagement and satisfaction. As of now, there are no publicly available details regarding upcoming products or specific markets targeted for expansion. The funding obtained in the March 2020 deal is likely being utilized to support ongoing operations and enhancements to the platform. Without additional data regarding future initiatives, a detailed growth strategy cannot be provided.