Measure Protocol Inc.
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Measure Protocol Inc. - overview
Established
2018
Location
London, -, UK
Primary Industry
Software
About
Based in London, UK, and founded in 2018 by John Martin (CTO), Owen Hanks (CEO), and Paul Neto (CMO), Measure Protocol offers a digital platform that measures and analyses consumer behavior and patterns to help businesses to gather customer intelligence. In April 2022, Measure Protocol raised \venture funding co-led by investors Blackfinch Ventures, Italian Angels for Growth, and investor Blockchain Valley Ventures. The firm’s customers include Google. Netflix, Youtube, BBC, ITV, etc.
The firm offers a consumer behavioral data platform that employs the firm’s patented technology and artificial intelligence to gather insights into how consumers use, interact, navigate, and transact with business websites, services, and apps. The platform captures users' interaction with brands via screen capture technology and extracts behavior and data, including e-commerce transactions, digital usage, and even the arrangement to offer actionable customer insights to brands.
Current Investors
Dynata, LLC, Blockchain Valley Ventures, Medicys Limited
Primary Industry
Software
Sub Industries
Market Research & Consulting, Analytics & Performance Software
Website
www.measureprotocol.com
Verticals
Big Data, Blockchain
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
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