MDP Co. Ltd.
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MDP Co. Ltd. - overview
Established
2009
Location
Tokyo, -, Japan
Primary Industry
Marketing/Advertising
About
Founded in 2009 and based in Tokyo, Japan, MDP Co. , Ltd. , formerly known as MD Partners Co. , Ltd.
, offers systems that simplify the distribution and management of digital coupons, usable at convenience store products and small, community-based stores. In July 2024, JAFCO Group acquired a stake in MDP Inc. As of December 2024, the company is led by CEO Hironobu Hoshida. MDP Corporation’s flagship product is the petit gift system: this campaign system allows businesses to distribute digital coupons and cash vouchers online.
The platform ensures secure management by preventing duplication and invalidating used codes. MDP’s product lineup includes over 250 items from more than 70 brands, ranging from convenience store products to dining vouchers and electronic money options. Additionally, the firm offers an auto coupon: This system supports small, local stores by providing a digital platform for coupon management. The company offers tools that allow businesses to generate, distribute, and track coupons while facilitating wallet payment processes for stores and customers.
This feature enables businesses to track the performance of distributed coupons. The tool provides real-time data on coupon usage and analysed for marketing insights. The acquisition will allow MDP Inc. to expand its business management knowledge and corporate and human resources networks, address more client challenges, and facilitate companies' shift to retail media.
Current Investors
JAFCO Group
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Web Applications, Sales & Marketing Software, Analytics & Performance Software
Website
mdp.inc/
Verticals
AdTech, Mobile Apps
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
MDP Co. Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | MDP Co. Ltd. | - |
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