Maxent Inc.

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Maxent Inc. - overview

Established

2014

Location

Shanghai, -, China

Primary Industry

Software

About

Maxent Inc. is a China-based company specializing in retail and consumer goods, focusing on enhancing consumer experiences through innovative event integrations and diverse product offerings. Founded in 2014, Maxent Inc. operates from its headquarters in Shanghai, China.


The company primarily engages in the retail and consumer goods sectors. The founder, Kirk Zhang, has previously led ventures in similar industries. Maxent has raised a total of CNY 50 million over its funding rounds, with the most recent funding round being a Series A led by DCM on March 1, 2017, which included participation from Vertex Ventures China. Maxent Inc.


offers a wide range of products and services within the retail and consumer goods sectors, concentrating on integrating commercial and sporting events. Their initiatives include involvement in high-profile events such as the "2025 World Rowing Championships" and the "千岁酷夏潮流节" (Chitose Cool Summer Trend Festival), aimed at enhancing summer consumption through innovative marketing strategies. The company caters to a diverse customer base, including local consumers in major Chinese cities and international visitors, while building strategic partnerships with institutions like Fudan University and Tianjin University of Finance and Economics. Maxent Inc.


generates revenue through both B2B and B2C transactions, focusing on direct sales to consumers as well as partnerships with retailers and wholesalers. Their revenue streams include ticket sales, merchandise, and sponsorships from their events. Collaborative efforts with educational institutions are also designed to enhance revenue generation from additional programs and events. The specific pricing structures for their offerings remain undisclosed, but the diverse nature of their events suggests a comprehensive approach to revenue generation that encompasses various channels.


In the wake of their most recent funding round in March 2017, which raised CNY 50 million, Maxent Inc. aims to leverage these funds to enhance their product offerings and expand into new markets. The company is planning the launch of new products designed to engage a broader audience and is targeting expansion into international markets within the next few years. Their strategy includes enhancing their existing event portfolio and developing partnerships that facilitate entry into new geographic regions.


Current Investors

Vertex Ventures China, DCM

Primary Industry

Software

Sub Industries

Monitoring & Security Software

Website

www.maxent-inc.com

Company Stage

Series A

Total Amount Raised

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