MasterClass

Founded in 2012 by CEO David Rogier and Aaron Rasmussen and based in California, US, Yanka Industries Inc. d/b/a Masterclass offers a streaming platform for anyone to watch or listen to videos across different categories, such as photography, cooking, writing, and art, among others. The company offers over 100 classes across 11 categories, with 20 lessons on average per class and 10 minutes on average per lesson. The classes are taught by professionals in their fields.

In 2020, Fidelity Investments led a USD 100 million Series E funding for Yanka Industries, Inc. In 2021, Yanka Industries, Inc. raised USD 225 million in Series F funding led by returning investors Fidelity Investments. The company’s product is an online learning platform covering classes across various categories such as food, music, writing, community and government, design and style, business, science and tech, wellness, arts and entertainment, sports and gaming, and home and lifestyle.

The platform offers the option to download the content and watch it offline, along with the provision of PDF workbooks. Additionally, the company’s platform can be used by businesses to gift the membership to the customers and employees or enroll the employees for the masterclass. The company generates revenue based on a subscription model and charges INR 999 annually for the standard package. The firm charges INR 1,295 annually for the plus package and INR 1,725 for the premium package.