Maseera Holding for Financial Investments (Maseera)
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Maseera Holding for Financial Investments (Maseera) - overview
Established
2023
Location
Abu Dhabi, -, United Arab Emirates
Primary Industry
Software
About
Founded in 2023 by founder Amro Abouesh and based in Abu Dhabi, UAE, Maseera Holding for Financial Investments (Maseera) operates under the ownership of 2PointZero, a subsidiary of International Holding Company (IHC). The company offers lending and payment services. In April 2025, Maseera Holding acquired ADVA AG from Sawari Ventures. The company Maseera offers a broad range of non-banking financial services, with particular emphasis on digital solutions and data-driven credit access.
The company's work spans consumer finance, microfinance, leasing, mortgage lending, factoring, digital payments, automated wealth management, and insurance. The April 2025 acquisition enables the company to accelerate AI-powered financial inclusion across North Africa.
Primary Industry
Software
Sub Industries
Software
Verticals
Artificial Intelligence
Total Amount Raised
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