MARS
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MARS - overview
Established
2017
Location
Seoul, -, South Korea
Primary Industry
Software
About
Founded in 2017 and based in Seoul, South Korea, Mars Auto, Inc. , dba MARS, operates as a software developer for autonomous driving trucks. In March 2022, Mars Auto raised KRW 15 billion in series A funding led by new investor GFT Ventures, with participation from Central Corporation and Mirae Asset Venture Investment. As of 2026, the company is led by CEO Park Il-soo.
Mars Auto develops a driving software that implements an autonomous driving truck that learns and develops by itself using a camera-based machine learning model without expensive equipment. The company's software is used in warehouses to perform various warehouse operations. Mars Auto generates revenue primarily by commercializing its autonomous driving software stack, including perception, sensor fusion, and driving intelligence optimized for camera‑based systems in heavy‑duty trucks. The company monetizes this software through B2B deployments, pilot programs, and government‑funded projects, where its autonomous driving technology is licensed or integrated into large‑truck AI systems.
The company plans to use the March 2022 funding to grow its machine learning development team, expand infrastructure, and secure trucks and equipment for its autonomous driving unit.
Current Investors
Korea Tech Incubator for Startup, Y Combinator, Mirae Asset Venture Investment
Primary Industry
Software
Sub Industries
Systems Management Software, Logistics Software
Website
www.marsauto.com/
Verticals
Artificial Intelligence, Big Data
Company Stage
Series A
Total Amount Raised
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