Mars United Commerce
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Mars United Commerce - overview
Established
1973
Location
Southfield, MI, US
Primary Industry
Marketing/Advertising
About
Based in Michigan, US, and founded in 1973 by Marilyn Barnett, Mars United Commerce operates as a shopper marketing agency that provides commerce marketing solutions. In September 2024, Publicis Groupe acquired Mars United Commerce. Mars United Commerce provides strategy and analytics solutions such as forward-thinking strategic client expertise, shopper acquisition, retention, loyalty, omnichannel campaign planning, retailer-first methodology, product launch activation, joint business planning, data insights, foresight, analysis, workshop facilitation, commerce insights, and trends. The company provides content and experience solutions such as brand activation, production design, retail and experiential design, brand and commerce content, customer-specific activation, commerce innovation, and many more.
In addition, the firm provides various solutions such as retail consultancy, retail media and e-commerce, Marilyn, and many more.
Current Investors
Publicis Groupe
Primary Industry
Marketing/Advertising
Sub Industries
Consulting Services, Market Research & Consulting, Advertising Agencies & Media Buyers
Website
www.marsunited.com
Verticals
AdTech
Total Amount Raised
Subscriber access only
Mars United Commerce - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LP Direct | Completed | Mars United Commerce | - |
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