Maro

Maro, based in the US, delivers cognitive security solutions, focusing on mitigating human risks in cybersecurity through innovative technology and behavioral observability across various digital tools. Maro is a cognitive security company that focuses on the human aspects of cybersecurity. Founded in 2024 in New York, US, it has recently pivoted towards a comprehensive cognitive security platform. The company raised USD 4.

3 million in Seed funding in July 2025 from Downing Capital Group, which is the total amount raised to date. Maro specializes in cognitive security solutions designed to address human risks associated with cybersecurity. The company's main offering is a cognitive security platform that enables organizations to make human risk visible, actionable, and shapeable. This platform offers real-time behavioral observability across Generative AI tools and SaaS applications, allowing organizations to enforce policies and mitigate risks associated with insider threats, social engineering, and cognitive manipulation.

Maro's technology utilizes insights from psychology, cognitive science, and AI to provide proactive policy creation, contextual guidance, and advanced deception defenses. The platform is intended for a diverse client base across various industries, including technology, finance, and healthcare, with a focus on North America and Europe, ensuring that organizations can securely manage their workforce's interactions with digital tools. Maro operates on a subscription-based revenue model, providing its cognitive security solutions through tiered pricing plans tailored to meet the needs of different organizations. Revenue is generated through direct-to-consumer transactions with businesses seeking to enhance their cybersecurity posture.

Clients typically engage in annual subscriptions, which grant access to the platform's features such as secure behavioral guidance and advanced deception defense mechanisms. The transaction structure also includes onboarding services, support, and customization options that cater to specific organizational contexts. The flagship product, the cognitive security platform, serves as the primary revenue driver, leveraging comprehensive security solutions to help organizations navigate the complexities of human behavior in cybersecurity. In July 2025, Maro raised USD 4.

3 million in Seed funding, which will be used to accelerate product development, scale market strategy, and expand the team. The company aims to introduce new features to its cognitive security platform while targeting expansion into additional markets in North America and Europe by 2026. These strategic initiatives will enhance their ability to address emerging cybersecurity challenges.