Marlies Dekkers Holding B.V.

Marlies Dekkers Holding B. V. is a Dutch company specializing in high-end lingerie and swimwear, delivering elegantly designed products that enhance women's confidence and self-expression. Founded in 1993 and based in Rotterdam, Netherlands, Marlies Dekkers Holding B.

V. focuses on the design and retail of luxury lingerie and swimwear. The company has undergone strategic changes to strengthen its market presence. It was acquired by Karmijn Kapitaal in August 2013, which has facilitated its production capabilities.

The founder, Marlies Dekkers, has a history in fashion design that informs the brand's aesthetic. Marlies Dekkers specializes in the design and retail of high-end lingerie and swimwear, offering meticulously crafted products that blend elegance with functionality. The core product line includes bras, thongs, bodies, corsets, bikini tops, and bathing suits, each designed to empower women by enhancing their confidence and self-expression. The company targets a diverse client base, primarily consisting of women seeking luxurious, stylish, and well-fitted intimate apparel.

Marlies Dekkers products are marketed in numerous geographical regions, notably in North America, Europe, and parts of Asia, catering to an audience that appreciates sustainability and high-quality craftsmanship. Marlies Dekkers generates revenue through direct-to-consumer sales via its official online store, as well as through partnerships with various retailers and wholesalers across different markets. The total revenue for the most recent year, 2010, was USD 38. 86 mn.

The company promotes its offerings through seasonal sales and loyalty programs, enhancing customer engagement and encouraging repeat purchases, ensuring a broad reach within the luxury lingerie and swimwear segments. Marlies Dekkers Holding B. V. aims to launch new product lines and expand its market presence.

The recent acquisition by Karmijn Kapitaal will support these initiatives by enhancing production capabilities. Future plans include targeting expansion into emerging markets in Asia by the end of 2024. The company leverages its resources to innovate and meet the evolving needs of its customer base.