Marketwired, Inc.

Marketwired, Inc. specializes in press release distribution services, providing businesses with strategic communication tools to effectively engage media and audiences, including investors and consumers. Marketwired, Inc. was founded in 1983 and operates out of Toronto, Canada.

This company provides a platform for businesses to distribute press releases and engage with their targeted audiences. In February 2016, Nasdaq, Inc. agreed to acquire Marketwired from OMERS and Manulife Investment Management, enhancing Nasdaq's corporate services. Marketwired offers a comprehensive press release distribution service that enables businesses to effectively share their news with targeted audiences, such as media outlets, investors, and consumers.

The service features advanced tools like Smart Search, which uses contextual and semantic search to identify relevant journalists, thereby improving outreach. The Personalized Pitch feature helps clients create tailored communications, enhancing media engagement. Compliance workflows facilitate timely dissemination of financial documents, such as 8-Ks, EDGAR, and SEDAR filings, expanding visibility across financial markets. The company serves clients globally across various sectors, including finance, technology, healthcare, and consumer goods, reaching audiences in North America, Europe, and Asia-Pacific.

Marketwired generates revenue primarily through press release distribution services, operating on a transactional basis. Clients typically engage through subscription models or pay-per-release arrangements, paying for the distribution of press releases to targeted media outlets. The revenue structure varies based on the scope of distribution and additional services, such as multimedia content inclusion or enhanced visibility features. Tailored distribution plans cater to specific industries or types of announcements, aligning closely with client needs and fostering long-term relationships.

Following its acquisition by Nasdaq, Inc. in February 2016, Marketwired aims to leverage its media analytics and targeting capabilities to enhance corporate services and its product suite. Future growth strategies include the development of new products that integrate advanced media analytics and the expansion into new geographic regions. Specific markets targeted for expansion will be defined in alignment with Nasdaq's corporate service goals, focusing on enhancing their presence in North America, Europe, and Asia-Pacific.

The acquisition enables the company to utilize new resources for these initiatives.